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ABOUT ME

Adam Silvestre is a graphic designer with a keen focus on creative direction, brand identity and type design — helping morph projects into a functional memorabilia through design storytelling.

[Portfolio] Adam Silvestre

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𖦹 Services

DIGITAL

Social Media Kit

Pitch Decks

Stationery Kit

Website Banner

Email Newsletter

PRINT

Product Label

Poster / Flyer

Merchandise

Book Cover

Catalogue

STRATEGY

Brand Naming

Brand Strategy

Content Creation

Art Direction

Creative Direction

IDENTITY

Logo Design

Brand System Design

Apparel & Merchandise

Asset Toolkit Design

Product & Packaging

Design Package

The Startup

Overview

A foundational design system focused on establishing core visual marks, essential typography, and setting a cohesive color direction. This package centers entirely on effective execution of the primary assets needed to launch a unified look across standard digital touchpoints.

Best for:

✅ Startup ventures requiring a professional visual foundation to establish immediate market credibility without complex brand architecture.

What to Expect

• A kickoff brief alignment to define aesthetic directions.
• Development and presentation of three (3) distinct design concepts.
• Up to two (2) rounds of design refinements on the selected design concept.
• Curation of digital-ready primary color codes and complimentary open-source typography pairs.

Turnaround Time

• 1 to 2 weeks

Viable Deliverables

• Primary Logo + Secondary Logo and Submark, including various logo lockups
• A single-page digital brand sheet including digital color palette codes, font pairings, and brief brand guidelines
• Basic digital media layouts including profile avatars and standard header/cover image dimensions
• Master high-resolution source and vector files including .AI, .EPS, .PNG, .JPG

The Growing

Overview

An essential identity system focusing on multi-application environments. This package introduces formal brand guidelines, deeper asset variations, and integrated communication collaterals designed to ensure consistency across broader operational, physical, or digital touchpoints.

Best for:

✅ Growing organizations needing to standardize their visual presence across diverse physical, retail, or digital touchpoints.

What to Expect

• A comprehensive brand discovery and positioning strategy to map out target audience profiles and visual tone of voice.
• Development of three (3) distinct visual design concepts with a diverse range of strategic creative directions.
• An adaptive logo system supported by secondary design elements such as custom patterns and textures.
• Up to three (3) rigorous rounds of design refinements on your selected concept to perfect its layout, balance, and visual impact.
• Curation of a highly functional brand toolkit featuring typography pairings and technical color codes calibrated for digital, print, and operational use.

Turnaround Time

• 3 to 4 weeks

Viable Deliverables

• Full adaptive logo suite including primary, secondary, logo lockups, and monochrome variants.
• Extended graphic system assets including custom vector brand patterns and background textures.
• A comprehensive 20–40 page brand guidelines manual defining grid scales, typographic hierarchies, and usage criteria.
• Three (3) custom operational collateral layouts selected from business cards, letterheads, digital invoices, or corporate folders.
• Master high-resolution source and vector files including .AI, .EPS, .PNG, .JPG

The Enterprise

Overview

A large-scale visual system built to handle heavy production demands across multiple physical and digital channels. This package addresses complex formatting needs across diverse print, spatial, and digital touchpoints, requiring a high volume of technical execution, layout mapping, and asset management.

Best for:

✅ Companies looking for a complete visual overhaul across physical storefronts, product packaging, and software applications simultaneously.

What to Expect

• A series of discovery sessions to structure your brand system, operational asset hierarchies, and messaging goals.
• Development and testing of visual directions across highly distinct mediums to ensure designs format correctly on physical surfaces and digital screens.
• Extensive technical layout production, including varied physical application tests, digital interface component mapping, and signage blueprints.
• Active coordination with your designated production teams or printing houses to match file specifications with their specific technical requirements.
• Rigorous stress testing of all graphic assets under various layout environments including grayscale printing, embroidered finishes, and small low resolution digital displays.
• Strict asset mapping to produce comprehensive style documentation, vendor-ready print files, and developer coordinates.

Turnaround Time

• 2 to 3 months

Viable Deliverables

• Master visual identity system with expansive asset directories, custom pattern matrices, and technical typography configurations.
• Comprehensive usage manual detailing tone rules, text matrices, and core application structures built for digital and print platforms.
• Product packaging layout system providing print-ready dielines and material logs for up to five (5) distinct brand touchpoints.
• Environmental graphic & spatial blueprints mapping out exterior signage sizing, wayfinding layout guides, and custom physical space graphics.
• Digital UI/UX system guidelines providing complete component style sheets including button states, input fields, and responsive typographic scales.
• Full asset archive accompanied by reference training materials to ensure correct implementation by internal layout artists and production staff.