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🍎
ABOUT ME
Hi! I’m Adam Silvestre, a graphic designer with a keen focus on typography and brand design; helping morph brands into functional memorabilia through strategic design storytelling.
[Portfolio] Adam Silvestre
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𖦹 Services
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Identity
- Brand DNA
- Brand Identity Design
- Brand Guideline
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Strategy
- Market Research + Analysis
- Brand Auditing
- Brand Positioning
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Communication
- Art Direction
- Brand Voice
- Brand Narrative
- Brand Naming
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Design
- Typography
- Poster
- Illustration
- Print Collateral
- Digital Collateral
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Design Package
The Startup
Overview
A foundational design system focused on establishing core visual marks, essential typography, and setting a cohesive color direction. This package centers entirely on effective execution of the primary assets needed to launch a unified look across standard digital touchpoints.
Best for:
✅ Startup ventures requiring a professional visual foundation to establish immediate market credibility without complex brand architecture.
What to Expect
- A kickoff brief alignment to define aesthetic directions.
- Development and presentation of two (2) distinct design concepts.
- Up to two (2) rounds of design refinements on the selected design concept.
- Curation of digital primary color codes and typography pairs.
Turnaround Time
Viable Deliverables
- Primary Logo + Secondary Logo and Submark, including various logo lockups
- A single-page digital brand sheet including digital color palette codes, font pairings, and brief brand guidelines
- Basic digital media layouts including profile avatars and standard header/cover image dimensions
- Master high-resolution source and vector files including
.AI, .EPS, .PNG, .JPG
The Growing
Overview
An essential identity system focusing on multi-application environments. This package introduces formal brand guidelines, deeper asset variations, and integrated communication collaterals designed to ensure consistency across broader operational, physical, or digital touchpoints.
Best for:
✅ Growing business or organizations needing to standardize their visual presence across diverse physical, retail, or digital touchpoints.
What to Expect
- A comprehensive brand discovery and positioning strategy to map out target audience profiles and visual tone of voice.
- Development of three (3) distinct visual design concepts with a diverse range of strategic creative directions.
- An adaptive logo system supported by secondary design elements such as custom patterns and textures.
- Up to three (3) rigorous rounds of design refinements on your selected concept to perfect its layout, balance, and visual impact.
- Curation of a highly functional brand toolkit featuring typography pairings and technical color codes calibrated for digital, print, and operational use.
Turnaround Time
Viable Deliverables
- Full adaptive logo suite including primary, secondary, logo lockups, and monochrome variants.
- Extended graphic system assets including custom vector brand patterns and background textures.
- A comprehensive 20–40 page brand guidelines manual defining grid scales, typographic hierarchies, and usage criteria.
- Three (3) custom operational collateral layouts selected from business cards, letterheads, digital invoices, or corporate folders.
- Master high-resolution source and vector files including
.AI, .EPS, .PNG, .JPG
The Enterprise
Overview
A large-scale visual system built to handle heavy production demands across multiple physical and digital channels. This package addresses complex formatting needs across diverse print, spatial, and digital touchpoints, requiring a high volume of technical execution, layout mapping, and asset management.
Best for:
✅ Companies looking for a complete visual overhaul across physical storefronts, product packaging, and software applications simultaneously.
What to Expect
- A series of discovery sessions to structure your brand system, operational asset hierarchies, and messaging goals.
- Development and testing of visual directions across highly distinct mediums to ensure designs format correctly on physical surfaces and digital screens.
- Extensive technical layout production, including varied physical application tests, digital interface component mapping, and signage blueprints.
- Active coordination with your designated production teams or printing houses to match file specifications with their specific technical requirements.
- Rigorous stress testing of all graphic assets under various layout environments including grayscale printing, embroidered finishes, and small low resolution digital displays.
- Strict asset mapping to produce comprehensive style documentation, vendor-ready print files, and developer coordinates.
Turnaround Time
Viable Deliverables
- Master visual identity system with expansive asset directories, custom pattern matrices, and technical typography configurations.
- Comprehensive usage manual detailing tone rules, text matrices, and core application structures built for digital and print platforms.
- Product packaging layout system providing print-ready dielines and material logs for up to five (5) distinct brand touchpoints.
- Environmental graphic & spatial blueprints mapping out exterior signage sizing, wayfinding layout guides, and custom physical space graphics.
- Digital UI/UX system guidelines providing complete component style sheets including button states, input fields, and responsive typographic scales.
- Full asset archive accompanied by reference training materials to ensure correct implementation by internal layout artists and production staff.